Tips from the Top®: Small Business Tips From Business Owners For Business Owners


Sales Recruiting Does Not Work

Most business owners understand that landing and keeping a true "Sales Superstar" is like finding a needle in a haystack. After suffering through multiple sales hiring failures and wasting tens or hundreds of thousands of dollars, many entrepreneurs often throw in the towel and engage a headhunter or recruiter. The expectation is that the recruiter will succeed in finding the silver bullet– that wonderful salesperson that will deliver some new additional sales and a night or two of sleep. The owner also hopes that the effort will inject consistency into improving their long-term revenue and profit picture. In most cases, both the hopes and expectations of the owner are not fulfilled. How can this be…?

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Website User Testing

Websites are an important part of marketing your business, but it’s not enough to simply have a site. You need to make sure that the site works well and that it’s easy for visitors to find the information they are looking for…

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Interview Recap

Whenever I interview a candidate for a position with my company, I always ask them at the end of the interview to send me a recap of what they think the job is…

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Quick Tips

Estate Planning Review

If you have not structured your life insurance properly, it could subject you to unintended estate taxes. I recommend that all policies you have be reviewed in this light by your estate planner.

By : Lee Schwartz, Law Office of Lee A. Schwartz

Seek Honesty

Your best people are those who tell it like it is– not those who tell you what you want to hear.

By : Sylvia Wood, Knowhow Ltd.

Measurement Surprise

When we put in a new system to measure rework and internal remakes, we discovered that one of our highest paid technicians was the least productive. After counseling, we terminated him, and the entire team increased productivity. Until we learned to measure properly, we had no idea that we were paying someone to hold us back.

By : Dirk Albrecht, Oral Designs Inc.

Tie KPIs to Business Goals

During one of our recent Board meetings, we were discussing KPIs (Key Performance Indicators). It became clear that in addition to common KPIs such as "Sales" and "Profits," some members were not focusing on KPIs that tie back to their goals. Goals are central to the success of the business. Having a measurable KPI ensures you are staying on track.

By : Mary Polsley Williams, TAB Fairfax VA